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Find out if your business is viable.

It is very important to research the market for your business idea thoroughly before doing anything else.

Here are some low-cost ways to do this:
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• Read up on your business at your local library. In addition, you can also refer to information about your proposed product or service at the Jamaica Trade and Invest Library.
  
  • Use the internet to research trends and target groups of consumers.
  • If you are entering an established market, use the Internet to research existing business who will be your competitors.
  • Conduct an informal survey among potential users of your product
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